ICA pidlite launched this campaign on Mumbai airport for their BTL activation. Challenge was to design an interactive kiosk which emitted sculptural vibes.

We took up the challenge & crafted an experience to make the passengers stop , check and interact. Soft curves and low height elliptical walls removes barrier and exhibits the display as a piece of art.

The thought behind the design paid off in execution as it doesn’t only looks good but also solves the brand’s purpose for an exhibit at an airport. As they say design is not just what looks good but also has a purpose.