Operating as a private label primarily through online channels like Amazon and Flipkart, focusing on functional, everyday items for the modern Indian household. When Lifelong decided to open up their retail stores with focus on fitness equipment we curated for them stores that deliver experience of a lifestyle brand with finesse.

The flagship store was launched in Lucknow with attention to detail & innovative fixtures with design and stability in consideration. As the products to be displayed were mostly gym equipment and has a lot of weight.

The outcome was an experience curated with in depth thought process & lots of innovation in material palette still preserving the rawness of the product.